February 26th - 27th
Little America Hotel & Resort - Cheyenne, WY

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Dedicated to celebrating and educating Wyoming’s tourism industry, the Wyoming Governor’s Conference is the year’s single event that brings together over 400 influential tourism and hospitality industry representatives. Seize the opportunity to build upon relationships or create new ones with leaders and buyers from across the state. We can’t wait to welcome you!  

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Held annually, the Wyoming Governor’s Conference offers Wyoming industry partners the ability to learn from inspiring industry leaders, including keynote speakers and captivating breakout sessions.

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Display your latest tourism and hospitality product in one of over 50 exhibit spaces available within the conference tradeshow, a dynamic marketplace held in the middle of all the action where meal events and receptions are held. Or, elevate your company’s visibility and be a conference or single event sponsor. Contact WLRA for tradeshow details and multi-tier sponsor opportunities.

Speaker Lineup
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Executive Director Jackson Hole Travel and Tourism Board

Kate Sollitt

Executive Director, Jackson Hole Travel and Tourism Board

Kate Sollitt is the Executive Director of the Jackson Hole Travel and Tourism Board, directing the Board’s Marketing and Administrative functions. Kate grew up in Wilson, WY, and has held senior positions in publishing, marketing and advertising in New York, Chicago and in Jackson. Kate and her husband owned an ...
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Julie Schmitz Jensen

President & CEO, Visit Rapid City

Julie Schmitz Jensen, originally from Bonesteel, SD, a whopping metropolis of 325 people in southcentral South Dakota, worked for four years as Executive Assistant to Governor Richard F. Kneip, the last Democrat to be elected to the Governor’s Office. After a brief stint working for Hoadley Dean and the Western ...
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Dave Bratton

Founder & Managing Director, Destination Analysts

Dave Bratton is a widely respected DMO industry thought leader. Dave is well known for his creative approach to market research and solving client problems with rigorous, carefully-designed research programs. Dave has been named as one of HSMAI’s 25 Most Extraordinary Minds in Sales and Marketing. Dave spent ...
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Tom Fritz

President & CEO, Fritz Insight Group

In May 2017 Tom started a consulting business in order to serve the outdoor and adventure travel industries by providing outside insight to deliver strategic growth. He has consulted over the last year for numerous clients, including a global adventure outfitter, a specialty outdoor retail chain, and a startup ...
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Jennifer Tombaugh

President, Tauck

Jennifer Tombaugh is President of Tauck, the US-based tour operator serving all seven continents with more than 150 guided travel experiences and events for culturally curious travelers on land, small ship and river cruises. Jennifer oversees Tauck’s Worldwide Operations, General Management, Reservations, Guest ...
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Nilusha Sanmuganathan

Digital Training Manager & Senior Consultant, Cardinal Path

Nilusha Sanmuganathan has a dual role of Digital Training Manager & Senior Consultant allowing her the best of both worlds as an educator and digital marketer. Nilusha earned her Bachelor of Commerce (Marketing Management), a Post-Graduate Certificate in Corporate Communications and a Master of Communications. ...
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Peter Kageyama

Author, For the Love of Cities & Love Where You Live

Peter Kageyama is the author of For the Love of Cities: The Love Affair Between People and Their Places and the follow up, Love Where You Live: Creating Emotionally Engaging Places. He is the former President of Creative Tampa Bay, a grassroots community change organization and the co-founder of the Creative ...
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John Lambeth

Founder & President, Civitas

John Lambeth, Civitas Founder & President, specializes in developing unique funding strategies for tourism and travel promotion. He has over 20 years’ experience working with destination marking organizations and state travel offices. He has assisted with formation and renewal of over 125 improvement ...
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Jody Farrar

VP of Sales & Marketing, Chute

Jody has been in marketing and social media for over 15 years, and currently runs marketing at Chute. Prior to Chute, she worked for digital pen company Livescribe where she ran global communications and social media. Prior to this she spent nearly a decade at public relations and advertising agencies, including ...
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Kenny Longfritz

Protective Security Advisor, Dept. of Homeland Security

Kenny Longfritz currently serves as the Protective Security Advisor (PSA) for the Wyoming District. Mr. Longfritz supports homeland security efforts, serving in an advising and reach-backcapacity for the Director of the Wyoming Office of Homeland Security. Since his arrival to Wyoming in February 2009, he has ...
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Chris Jackson

Regional Director, Principal Engineer ETC Group

Chris Jackson, P.E., LEED AP, is the Arizona Regional Director and Principal Engineer with ETC Group, LLC; an international engineering firm dedicated to improving energy efficiency in commercial and industrial facilities. Chris has 10 years of experience providing energy analysis and optimization of hospitals, ...
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Andy MacLellan

President, & Founder VERB Interactive

For over 15 years, Andy has been immersed in digital marketing for the tourism and hospitality industry. His expertise and ambition—coupled with his drive and spirit to generate results—led Andy to become the co-founder of VERB Interactive in late 2004. VERB is now recognized as one of North America’s ...
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Shawn Parker

Executive Director, Sheridan Travel & Tourism

Shawn Parker is studying to become a wilderness survival expert in the same tradition as Paul Bunyan, though his beard has yet to mature, and blue ox are less common than they once were. His graduate thesis is titled “Grizzly Wrestling, Turtle Surfing, and the Art of Moose Poop Chandling.” To make ends meet, ...
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