Sunday, February 25
01:00 PM – 5:00 PM – WLRA Board Meeting
01:00 PM – 3:00 PM – Wyoming Office of Tourism Board Meeting
Monday, February 26
07:00 AM – 8:00 AM – Wyoming Travel Industry Coalition Board Meeting
08:00 AM -8:00PM – Conference Registration
08:30 AM – 9:15 AM – Industry Network Session
09:15 AM – 10:00 AM – PR Roundtable

Join the Wyoming Office of Tourism for a PR partner roundtable, with discussions to include upcoming PR initiatives and opportunities.

10:30 AM – 11:00 AM – State of the American Traveler Wyoming Edition – Dave Bratton
11:00 AM – 11:45 AM – Delivering Extraordinary Customer Experiences – Tom Fritz, Fritz Insight Group
11:45 AM – 12:15 PM – Trade Show Break
12:15 PM – 1:15 PM – Legislative Briefing & Lunch – Chris Brown, WLRA

Chris Brown, Executive Director of WLRA, will review hot topics and major issues facing the industry today.

01:30 PM – 3:30 PM – Visit to the Legislature

Board the Cheyenne Street Railway Trolley for a trip to the Jonah Business Center to visit with legislators and watch the House and Senate in action. Participants will gain insight on what’s in store for the hospitality and tourism industry and have an opportunity to interact with lawmakers about proposed industry-related legislation. Trolleys will pick up participants at the East Grand Ballroom entrance of Little America.

03:45 PM – 4:45 PM – Leveraging the Power of Visual Content – Jody Farrar, Chute
03:45 PM – 4:45 PM – Peter Kageyama, Author, For the Love of Cities & Love Where you live
03:45 PM – 4:45 PM – Active Shooter Training, Kenny Longfritz, Dept of Homeland Security

Introductory briefing on the basic characteristics of an active shooter incident and some suggested actions to prepare, respond and recover from an active shooter attack.

04:45 PM – 05:15 PM – Trade Show
06:00 PM – 8:00 PM – Legislative Reception

Join your industry peers as we host your Wyoming legislators for a night of food, music and networking.
Sponsored by: Wyoming Lodging and Restaurant Association, Wyoming Travel Industry Coalition, Wyoming Retail Association, Wyoming Automobile Dealers Association.

08:00 PM – 10:00 PM – After Party
Tuesday, February 27
07:30 AM – 4:30 PM – Conference Registration
07:30 AM – 8:45 AM – Breakfast Buffet & Strolling Tradeshow Visit
08:45 AM – 9:00 AM – Opening Remarks – Chris Brown, WLRA
09:00 AM – 10:15 AM – Opening Keynote – Diane Shober, Wyoming Office Of Tourism
10:15 AM – 10:45 AM – Trade Show Break
10:45 AM – Noon – Understanding Digital Marketing & Google – Nilusha Sanmuganathan, Cardinal Path
10:45 AM – Noon – Breakout Session 2
12:15 PM – 1:45 PM – Industry Spotlight Lunch

UW’s Proposed Recreation and Tourism Degree & Marketing Plan
The University of Wyoming will provide an update to the new Recreation and Tourism Degree. In addition, they will showcase the work of senior capstone marketing students, who completed a comprehensive marketing and communication plan for the degree.

Industry Partner Success Sharing
Mary Silvernell, Executive Director of the Campbell County CVB – Collaboration and Influencers- a Social Media Event Partnership
Relating the experience of a partnering opportunity with the Wyoming Office of Tourism for a Josh Dorr (Gillette native and Nashville recording artist and writer) event, celebrating Josh’s new EP release, while utilizing social media influencers from Minnesota, Nashville and South Dakota for an in-depth experience of northeast Wyoming.

Brook Kaufman, CEO Visit Casper’s – The Power is in Your People: The Sneaky Truth About Successfully Marketing Your Destination
In 2016, Casper became the first city in the State of Wyoming to launch the Certified Tourism Ambassador program. In the first 12 months, Visit Casper held 15 training classes, 7 networking events and certified 308 front line staff and volunteers in Natrona County. In addition to experiencing exponential growth in the number of people certified, the Casper Area CTA Program has improved the visitor experience by giving frontline workers and volunteers more confidence when serving guests. Not only has the program instilled more pride and passion for Casper with people who interact with visitors regularly, but it has also given Visit Casper a forward-facing program that interacts consistently with the community and stakeholders.

Shawn Parker, Executive Director of Sheridan Travel & Tourism –

Andy MacLellan, President Verb Interactive –

02:00 PM – 3:15 PM – John Lambeth – Founder & President, Civitas
03:30 PM – 4:30 PM – Closing Keynote – Jennifer Tombaugh, President Tauk Tours
05:30 PM – 6:30 PM – Salute to the Industry Reception
06:30 PM – 9:00 PM – Salute to the Industry Gala