Dave Bratton
Founder & Managing Director, Destination Analysts

Dave Bratton is a widely respected DMO industry thought leader. Dave is well known for his creative approach to market research and solving client problems with rigorous, carefully-designed research programs. Dave has been named as one of HSMAI’s 25 Most Extraordinary Minds in Sales and Marketing. Dave spent eight years pioneering new tourism research techniques and e-marketing promotions for the San Francisco Convention and Visitors Bureau as director of electronic marketing and research. His work in market research ranged from in-depth qualitative work, such as brand audits and advertising concept testing, to groundbreaking quantitative studies including return on investment, profiles of San Francisco visitors and large national consumer surveys. His research program won praise for its “best research practices in the nation” by a noted academic publication.

Dave’s work in digital marketing has also been highly praised. He managed the digital marketing efforts for San Francisco, and his new website allowed the San Francisco Convention & Visitors Bureau to achieve its goal of dramatically increasing advertising sales, while effectively promoting its membership and carrying forth San Francisco’s brand message to the world. His celebrated Life of Riley email campaign won California Tourism’s prestigious Best Electronic Promotion Award.

In 2003, Dave founded Destination Analysts, Inc. He holds a Bachelor of Science in Economics from Iowa State University and a Master of Arts in Economics from the University of Arizona. After finishing his graduate work, he spent four years working as an economist for the United States Department of Commerce, Bureau of Economic Analysis in Washington, D.C. He specialized in economic modeling and forecasting related to a satellite set of accounts to the Gross National Product. While at Commerce, he managed the work of a team of economists and was a contributor to the noted journal, Survey of Current Business.