Melissa Luebbe
National Director for Meredith Travel Marketing

As an industry leader in tourism content marketing, Melissa and her team consistently deliver public sector tourism partners best-in-class marketing programs that encompass every media platform—print, web, mobile and social media.

Melissa first entered the tourism industry as the Marketing Manager of Great Lakes of North America where she served as the American Ambassador for inbound international familiarization tours with tour operators and travel writers from Germany and the United Kingdom; plus she was responsible for coordinating the fam trips, international trade shows, and sales missions by working with state tourism offices, CVBs, hotels, airlines, and attractions in each of the Great Lakes states.

Melissa started out with Midwest Living Magazine and the Meredith Travel Marketing team nearly 15 years ago, and has loved every minute of it. She takes pride and pleasure in serving hundreds of clients who quickly became friends.  Melissa has played a key role in some of the country’s most respected tourism campaigns for local CVBs and attractions, as well as state and international tourism destination marketing organizations.  She proudly served on the US Travel Association Board of Directors in 2015.

When Melissa is not traveling for business and sharing this fascinating insight into women’s travel trends, she loves to cuddle her adorable five-year-old and one-year-old sons and husband.

The research presented here is integrated into US Travel Association’s  2016 Leisure Travel Decision Making study series.  This is the fourth installment in Meredith Travel Marketing’s biennial proprietary study, following up from “What Women Want,” “The New Journey,” and “Understanding Today’s Female Traveler.”


As part of Meredith Corporation, America’s leading magazine media company, the Meredith Travel Marketing team is able to provide their partners with top-level resources including:

100 million unduplicated consumers, the largest U.S. consumer database of any media company.

Digital platforms that reach 70 million unique viewers each month and include 12,000-plus original videos, 50+ million monthly video views.

21 million Facebook fans, 6.6 million Twitter followers, 3.7 million Pinterest followers and 1.3 million Instagram followers.

17 network-affiliated broadcast stations.

Proprietary research services that test clients’ concepts with targeted travel consumers and provide the latest insights into their decision-making process.

Brands and databases that connect to consumers at all lifestages, including 60% of all Millennials.

International editions of Better Homes and Gardens—China, Australia and India—that give clients a pathway to global messaging.

Publications and websites filled with inspirational content reaching women across every life stage including Better Homes & Gardens, Family Circle, Family Fun, Parents, Fit Pregnancy & Baby, Shape, Fitness.com, Midwest Living, Best of the Midwest TRAVEL, Traditional Home, Rachael Ray EveryDay, Eating Well, All Recipes & AllRecipes.com, Martha Stewart Living, Martha Stewart Weddings, and MyWedding.