Wes Allen
Owner, Sunlight Sports

Wes Allen is one of the most recognized people in the industry of selling outdoor gear. His varied career in the outdoor goods industry has spanned twenty years, and touched virtually every part of the customer and product experience. He has worked in leadership positions for Recreational Equipment, Inc. (REI), Chaco Sandals and Wolverine Worldwide. He is the past president of the Grassroots Outdoor Alliance, the preeminent group of independent retailers and brands in the US specialty outdoor industry. Wes is currently (along with his wife, Melissa) the owner of Sunlight Sports in Cody, a store that was recently recognized as one of the 100 best outdoor retailers in the United States.

Wes is passionate about the business and societal benefits of getting people to recreate outside. He has served on the boards of organizations that promote winter recreation, youth-focused outdoor participation and economic development.

He is a passionate backpacker, snowboarder, hiker and flyfisherman.